Recovered from spinal surgery after a 4-month medical leave, Dr. Goodman has resumed his Female Genital Plastic/Cosmetic (FGCS) surgical practice. After February 2022 he will only be performing:

1. Revisions of previously botched labiaplasties
2. His new labial lift procedure for labia majora sag
3. Occasional referrals from other surgeons for extremely challenging procedures

Do not fret: Dr. Goodman has Fellowship-trained Dr. Michael Reed, MD who performs all of Dr. Goodman’s procedures, and is more experienced than any other genital plastic surgeon in Northern CA outside of Dr. Goodman!

Why would you choose Dr. Goodman?

1. 25 years FGCS experience; over 1150 cases performed (over 900 labiaplasty; over 250 vaginoplasty and over 50 major revision surgery, more than any other surgeon in Northern CA).
2. International reputation as “…The Best in the Business.” Winner of more “Best of…” awards than any other FGCS in the world! (Awards are bestowed by ISCG, the International Society of Cosmetogynecology, the largest Society in the world representing FGCS surgeons).
1. 2017: Best Labiaplasty + hood reduction
2. 2018: Best Revision Labiaplasty
3. 2019: ISCG Award for Teaching Excellence
4. 2020: Best Labia Majoraplasty
5. 2021: Best Combination Labia Minoraplasty + Labia Majoraplasty
6. 2021: Award for Outstanding Contributions to Cosmetic Surgery
3. Dr. Goodman has “…seen it all.” Each surgical procedure is designed specifically for your personal anatomy, for your personal goals. No “cookie-cutter” work. Dr. Goodman is skilled in every technique and has great experience in designing revision procedures.
4. Goodman is a respected author and researcher.
• a. Author of 8 separate contributions to the medical literature in the field of FGCS.
• b. Editor and major contributor to the seminal FGCS textbook, “Female Genital Plastic and Cosmetic Surgery.” (Wiley-Blackwell, 2016)
• c. Invited author of 3 Textbook chapters (“Revision Labiaplasty,” and “Complication Avoidance” in the 3rd Edition of the major Plastic Surgery Textbook, “The Art of Aesthetic Surgery: Principles and Techniques,” Third Edition, and invited author, “Introduction” to Hamori’s 2022 special edition of Plastic Surgery Clinics of North America on Female Genital Plastic and Cosmetic Surgery).
5. Dr. Goodman is an acknowledged and experienced “Revision surgeon,” working with the neurogenic (pain), aesthetic, and psychosexual issues that so often follow poorly performed, so-called “botched” procedures performed by General Gynecologists. Dr Goodman has performed more revisions of “Botched Labiaplasties” (AKA “Unintentional Avoidable Female Genital Mutilations”)
6. Dr. Michael Reed is Dr. Goodman’s preferred referral now that he is retiring from routine practice. Dr. Reed has been meticulously trained by Dr. Goodman in all of his labiaplasty and vaginal reconstruction techniques, and is very savvy in the performance of vaginal reconstruction under safe, easier-to-recover-from local anesthesia for safer, better surgery.
7. Dr. Goodman trains surgeons in formal training programs which he has conducted in Atlanta and Sacramento/Davis CA, Athens Greece, Colombia, and Indonesia. Dr. Goodman has trained ~ 100 surgeons from 5 continents, plus has given post-grad courses to hundreds more.
8. Dr. Goodman and Dr. Reed offer an “Out-The Door” fee structure. You will be quoted the Total Fee, including facility and anesthesia, with no hidden charges. Fee structure is modest, less than Southern CA and fees from other similarly experienced surgeons nationally.
9. From beginning to end you are treated as the special individual you are at Dr. Goodman’s office!

Dr. Goodman continues to recommend Dr. Michael Reed for general Gyn, Menopausal and Sexual Medicine issues including compounding, and cosmetic services including Botox and genital plastics; he will continue Dr. Goodman’s traditions after Dr. Goodman’s retirement from all but Revision Labiaplasty and Labia Majora Lift after February 2022. **Dr. Reed was Dr. Goodman’s Fellow, having closely observed, absorbed, and become expert at all of Dr. Goodman’s designs and techniques in his 18 month Fellowship; he is experienced, and exactly performs all of Dr. Goodman’s procedures to exacting specifications. Dr. Goodman recommends Dr. Reed over any other genital plastic surgeon out there!! Click here for Dr. Reed’s website.